Sonesta Travel Pass™ Loyalty Members Can Now Earn Points on 400,000+ Travel Experiences Powered by Viator
At Viator, we believe the best part of any trip isn’t just where you stay, it’s what you do when you get there. Whether it’s night kayaking through bioluminescent bays in Puerto Rico, discovering hidden speakeasies in New Orleans, or exploring candlelit catacombs in New York, experiences are what turn trips into memories.
Now, thanks to a new partnership with Sonesta, even more travelers can discover and book these amazing experiences—and earn loyalty rewards along the way.
Explore more, earn more
Members of Sonesta’s award-winning Travel Pass loyalty program can now earn points on travel experiences powered by Viator's extensive catalog of more than 400,000 global tours, activities, and excursions. That means more value for every trip—and more visibility for the passionate tour guides and operators who bring these experiences to life.
“Experiences can transform any trip into a lasting memory,” said Sarah Dines, Chief Commercial Officer at Viator. “That’s why we’re excited to partner with Sonesta to give their Travel Pass members access to Viator’s unparalleled collection of global tours, activities, and excursions—from authentic local experiences to skip-the-line access at world-famous attractions and once-in-a-lifetime adventures. It’s a win for travelers who want more from their stay, and a win for our tour operators who gain exposure to a new and engaged audience.”
For operators, this is an opportunity to reach travelers who are looking to seamlessly integrate experiences into their travel plans. With Sonesta’s footprint across 13 distinctive hotel brands and 1,100+ properties, Viator is helping operators reach travelers at just the right moment—when they’re actively planning how to spend their time and make the most of their trip.
Taking loyalty beyond the hotel room
For Sonesta, the partnership reflects a broader goal: evolving beyond traditional hotel loyalty programs into the full spectrum of travel. Elizabeth Harlow, Chief Brand Officer at Sonesta International Hotels, explains: “Sonesta Travel Pass has always delivered exceptional value with competitive point redemption rates and easily accessible tier advancement. By partnering with Viator, we're extending the Sonesta Travel Pass member experience outside the hotel room to include the rest of their trip.”
To celebrate the launch, Sonesta Travel Pass members will receive 10% off travel experiences booked by December 31, 2025 with the code SONESTA10. Start exploring today at https://sonesta.partner.viator.com/.
More travelers. More bookings. More unforgettable moments.
With Sonesta and Viator working together, travelers can turn any stay into a lasting memory—and our operator community can connect with a whole new audience ready to explore.
Are you a tour operator interested in partnering with Viator? Learn more and sign up here.
