Naples is a resort city in Southwest Florida worthy of a place on the Paradise Coast. The white sand and green, glassy water are an enduring draw, but the best colors of Naples are often found inland. This artsy city embraces its creative culture at every turn from year-round shops and galleries to annual art fairs and festivals. While most things to do in Naples will require a layer of sunscreen, you needn’t overpack swimsuits. Golf courses, Native American archaeological sites, bubbly bars, a lovely zoo, and botanical gardens await.